Bess

Bess

$10.00

From idea to launch

Founder Christy Mack built Bess with East Bay graphic designer Helen Alba and storyteller Joe Smith, who calls Oakland + Alabama home.

Christy filled the studio identity with personal meaning. She began by naming the studio after her great aunt Bess, a unifier, caretaker + maker.

For the Bess story and visuals, Christy, Helen and Joe chose an eclectic mix of the modern + the forgotten. They selected mid-century fonts, nostalgic colors and shapes and creatively embodied originality, warmth, inclusion, and hope in Bess’s expression and tone.

Christy launched Bess in 2021 and continues to collaborate with non-profits, civic groups and artists/cultural workers to shape change.

Get the full backstory on the Bess design and how all the special details from fonts to colors came to be here.

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